GetirFinans
Year
2023
Role
Senior Product Designer
Platform
Mobile (iOS & Android)
Duration
4 months
Challenge
Entering the fintech space from a delivery product required building financial UX from scratch. Users expected the trust and clarity of a dedicated banking app — but within the Getir ecosystem. The onboarding, IA and visual language all needed to be defined from zero.
Tools
Focus areas
Fintech, onboarding, information architecture, end-to-end product design
Goal
Establish a solid UX foundation for GetirFinans — defining the onboarding flow, account structure, core financial actions and the design language that would carry the product through its early growth phase.
Design explorations
Impact
Established the foundational experience for Getir's financial services product.
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