Axess → Juzdan
Year
2022
Role
UX Designer
Platform
Mobile (iOS & Android)
Duration
8 months
Challenge
Akbank's Axess Mobile was being transformed into Juzdan — a broader digital wallet. Existing users had strong familiarity with the Axess brand and flows, making the transition a delicate balance: introduce a new product identity without breaking existing mental models or trust.
Tools
Focus areas
Mobile app experience, IA, UX design, brand transformation
Goal
Redesign the core app experience under the Juzdan identity — reworking the information architecture, visual design and key user flows to reflect the expanded product vision while easing existing users through the transition.
Design explorations
Impact
Guided the product experience through a complete brand and platform transformation.
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