Crafting simple and
scalable experiences
Product Design Manager · 8+ years across e-commerce, fintech and on-demand delivery.
Selected Works
Shopping List
A feature designed to simplify grocery planning and help users discover relevant product recommendations — reducing friction between intent and purchase.
FreshDirect Experience
Key experience improvements delivered as part of a dedicated 6-month initiative following FreshDirect's acquisition by Getir — in close collaboration with global partners.
Getir Home & Dynamic Widgets
Redesigning homepage visibility, content prioritization and dynamic widget experiences across Getir and GetirBüyük — creating a scalable framework for content and commerce.
GetirFinans
Early product design work for Getir's fintech experience — shaping initial flows, information architecture and the foundational UX layer for financial services.
Axess → Juzdan
Product design work on the transformation of Axess Mobile into Juzdan, navigating information architecture, UX decisions and product experience through a full brand transition.
Sailing Terms
A personal project designing an educational guide to sailing terminology and seamanship — built to help beginners find their footing on the water through clear, structured learning.
Some work is protected by NDA. Get in touch to discuss the details.
Experience
- Getir
Product Design Manager
NowLeading a multi-product design team across five verticals: Getir, GetirBüyük, GetirYemek, GetirÇarşı and GetirSu. Driving design strategy, team growth and cross-functional alignment at scale.
Lead Product Designer
Led end-to-end product design across key verticals. Shaped design frameworks and strategic product initiatives — including global collaboration with FreshDirect, R/GA and Pentagram.
Senior Product Designer
Hands-on design across Getir's core product areas, including homepage strategy, design systems work and new product verticals.
Product Designer
Product design for Getir's growing suite of on-demand delivery and marketplace products.
- Akbank
UX Designer
UX design for digital banking products, including work on the Axess Mobile to Juzdan platform transformation.
- Hepsiburada
UX / Product Designer
Designed user experiences for one of Turkey's largest e-commerce platforms. Worked across mobile and web on checkout, search, product detail and onboarding flows.
Skills & Tools
Design & Prototyping
- Figma
- FigJam
- Miro
- Zeplin
- Design Systems
- High-fidelity Prototyping
- Interaction Design
Research & Strategy
- Usability Testing
- Information Architecture
- Card Sorting
- Tree Testing
- Survey Design
- Competitive Analysis
- Service Design
Leadership & Collaboration
- Team Management
- Coaching & Mentoring
- Design Critique
- Stakeholder Communication
- Agile / Scrum
AI-assisted Design Workflows
- ChatGPT
- Claude
- Figma Make
- Stitch
- Concept Exploration
- Mockup Generation
- UX Writing Support
- Research Synthesis
- Design Documentation
Additional Tools
- Maze
- Hotjar
- Dovetail
- Lottie
- Principle
- Sketch
- Adobe XD
- InVision
Let’s work
together.
Open to senior IC, design leadership and product design management opportunities.