All work
Getir Home & Dynamic Widgets
UX StrategyDesign SystemsMarketplace
Year
2023
Role
Lead Product Designer
Platform
Mobile (iOS & Android)
Duration
5 months
Challenge
Getir's homepage had grown organically over time — packed with competing modules and no clear content hierarchy. As the product scaled across multiple verticals, the lack of a systematic widget framework was slowing down marketing, content and product teams.
Tools
FigmaFigJamDovetail
Focus areas
Homepage strategy, scalable modules, monetization opportunities, design systems
Hero visual — replace with key screen or mockup
Goal
Redesign the homepage around a scalable, modular widget system that gives business teams flexibility to surface content and commerce — while keeping the user experience fast, focused and clear.
Design explorations
Screen — replace with screenshot
Screen — replace with screenshot
Mobile screen 1
Mobile screen 2
Mobile screen 3
Impact
Increased homepage engagement and established a scalable widget system.
Outcome visual
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